The Lethbridge Sport Council, supported by a Memorandum of Agreement with Tourism Lethbridge, reports a total economic impact for sport events hosted in Lethbridge from January to March 2024 of $5,183,654 for the City of Lethbridge and $6,137,009 for the province of Alberta.
The 2024 First Quarter Sport Tourism Impact Report shows an 80 per cent increase in projected economic impact for the same time period in 2023. This growth is attributed to the tremendous engagement from Lethbridge Sport Council members. Twenty-four sport organizations provided data for 73 of 76 events or 96 per cent in 2024, compared to 19 sport organizations for 51 of 70 events or 74 per cent in 2023. Both years saw sport events being hosted at 15 different venues.
The report highlights 10,836 participants, including athletes, coaches, managers and technical officials and 81,691 spectators, with 19,669 travelling from out of town.
“What’s remarkable about these numbers is they were achieved without hosting any major national or international events during this period,” says Susan Eymann, Sport Council executive director.
“This report reflects the amazing work and dedication of our sport volunteers and staff. Their efforts have made a significant impact on our community, showcasing the power of grassroots sport tourism,” adds Eymann.
